Every Friday

Weekly Mind the Channel

Ideas and observations on how buyers think, compare and build trust across France and the UK.

Latest edition

Mind the Channel #2  ·  23 July 2026  ·  6 min

A position does not cross the Channel with the company

Why success and authority built in one country do not automatically establish relevance in another.

Skello  ·  Buyer trust  ·  France ↔ UK

Archive

All editions

1. Mind the Channel #2

   23 July 2026

   A position does not cross the Channel with the company

   Skello, French buyer risk and why domestic authority has to become local relevance.

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2. Mind the Channel #1

   16 July 2026

   What changes when a market thinks differently

   Buyer trust, multilingual authority and the decisions that happen before translation.

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