Mind the Channel
Mind the Channel
Where international messages are understood, mistrusted or lost completely.
Strategic analyses of companies expanding between France and the UK.
Series archive
Strategic analyses of what changes when companies cross markets.
Skello has €200m for European expansion. What would it need to build to earn a position in the UK?
An outside-in analysis of what Skello would need to build to earn a position in the mature UK workforce-management market.
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Tide in France: Good localisation. Incomplete market adaptation.
A public analysis of Tide’s French market experience and the difference between localised marketing and localised trust.
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Plum localised the proposition. But not quite the trust journey.
Why changing the message is only part of adapting a financial product to France.
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