About Leslie Berton
I don’t study France and the UK from the outside. I work from inside both.
I help B2B, SaaS and international companies make their positioning, messaging and go-to-market decisions clear enough for local buyers to trust.
The work sits between market understanding, strategic clarity and practical commercial decisions.
I’m Leslie Berton, a France ↔ UK go-to-market partner working with companies that need to adapt how they explain, sell and build trust in a local market.
Most market-entry problems are not only translation problems. They are often questions of buyer expectation, credibility, proof, category language, decision-making culture and internal clarity.
Where I fit
Market clarity
Clarifying who you are trying to convince, what they need to believe and where your offer sits in the local category.
Messaging that lands
Turning international value propositions into language, proof and sales narratives that feel credible in France or the UK.
Commercial focus
Helping leadership teams decide what to prioritise before changing websites, campaigns or sales material.
A cross-market perspective
My work sits between strategy and practical execution. I bring local market understanding, customer and category research, messaging judgement and the ability to turn complexity into decisions a team can act on.
“Leslie has been great at taking our brand and marketing strategy and adapting it for the French market.”
Jack Reynolds, AnyVan
French Coffee Marketing 