If your team’s ready to grow internationally but feels stuck on localisation or strategy — I’ll make it simple and scalable.







Expanding to a new market isn’t about language.
It’s about alignment : between what your brand says, what the market hears, and what your teams can deliver.
Most companies fail to scale internationally because of strategy drift:
they enter a new country with the right product but the wrong message, pace, or partners.
You’ve probably felt it:
What you need isn’t more marketing.
You need a framework that reconnects your global intent to local reality- one that translates strategy into traction.
That’s where I come in.
Through the BRIDGE model — Beliefs, Rules, Infrastructure, Distance, Growth, Exchange — I help you identify exactly where the disconnect lives and turn it into a roadmap for growth in France or the UK.
I work with leaders who want international growth that lasts — not noise, not vanity metrics.
You’re accountable for market performance. You don’t have time for trial-and-error; you want a clear plan, solid execution, and measurable traction.
What you gain: clarity, confidence, and control over cross-market results.
You’ve proven your product at home and now need a GTM strategy that travels.
What you gain: faster validation, smarter localisation, and scalable campaigns across France and the UK.
You’re stretched between HQ expectations and local realities.
What you gain: alignment, processes, and assets that finally convert in context.
You already serve global clients and want to strengthen your international layer.
What you gain: a trusted partner to design and deliver market-specific strategies under your brand.

📌 Jack Reynolds, Director of New Markets @ AnyVan
We brought Leslie in for a short-term consultancy to help us tailor our GTM for France, and the difference was immediate. As a UK business, we could feel our messaging wasn’t resonating with French audiences – but we didn’t have the cultural fluency to diagnose why. Leslie did: surfacing real UK/FR audience differences, spotting potentially problematic journeys and proposing smart experiments rather than generic fixes. The result was clarity and alignment at the leadership level on our France plan, as well as inspiration for our marketing and product teams. A genuinely valuable partner for any UK business expanding into France, approaching with both deep knowledge and a bright outlook – would thoroughly recommend to any business expanding into France.
📌 Jesse Logan, Global Marketing Director, Tradify
“You should definitely be proud of what you achieved! Massive to enter a new market and even greater with a new language and culture. It was a pleasure!”
📌 Maia Royal, CEO PureFoodCo France
“Great at taking our strategy and adapting for the French market. Strong setup on SEO, SEM and marketing fundamentals.”
📌 Thibault Deslorieux, COO Tikamoon
“Thank you for the quality of your work and the clear and concrete roadmap.”
📌 Douglas Wavamunno, ex-MD NETMEDIAUK
“Leslie had a good grasp of the brief and helped us create a viable UK footprint. A success based on KPIs.”
📌 Kent Vorland, COO, Uome
“Brilliant person, one of the best professionals to explain foreign topics in plain English. Highly recommended!”
📌 Thuy Nguyen, CMO NetMedia International
“She is involved and determined, with fresh ideas and strong support for sales.”
Whether you’re entering a new market or scaling an existing one, our GTM packages offer the right mix of strategy, localisation, and activation — adapted to your goals.
France–UK Go-to-Market
4 to 6 weeks | Fixed fee
Who it’s for
Companies planning expansion into France or the UK, or are already there but underperforming.
Objective
Identify the structural friction limiting your expansion.
In 4 weeks, you get:
Outcome
A clear decision:
Go / Adjust / Pause with a structured roadmap.
Market Activation Sprint (France or UK)
6 weeks | Fixed fee
Who it’s for
Companies ready to activate and move.
Objective
Correct and activate the 2–3 key levers blocking traction.
Typical scope:
Outcome
An activation system ready to execute —
with defined priorities and one core KPI to improve.
8–12 weeks | Defined scope
This is not a marketing retainer.
It is a focused mandate to:
No daily execution.
No task management.
Strategic oversight tied to impact.

