If your team’s ready to grow internationally but feels stuck on localisation or strategy — I’ll make it simple and scalable.

Free Strategy Call – International Expansion in the UK and France

Worked with B2B and B2C clients worldwide

The Problem We Solve

Expanding to a new market isn’t about language.
It’s about alignment : between what your brand says, what the market hears, and what your teams can deliver.

Most companies fail to scale internationally because of strategy drift:
they enter a new country with the right product but the wrong message, pace, or partners.

You’ve probably felt it:

  • Campaigns that perform well at home fall flat abroad
  • Local teams push for “adaptation” while HQ insists on “consistency”
  • Deadlines win over depth, and the launch feels rushed instead of strategic
  • Money is spent — traction isn’t gained

What you need isn’t more marketing.
You need a framework that reconnects your global intent to local reality- one that translates strategy into traction.

That’s where I come in.
Through the BRIDGE model — Beliefs, Rules, Infrastructure, Distance, Growth, Exchange — I help you identify exactly where the disconnect lives and turn it into a roadmap for growth in France or the UK.

The Client we Serve

I work with leaders who want international growth that lasts — not noise, not vanity metrics.

🔸 C-Level & Marketing Leaders

You’re accountable for market performance. You don’t have time for trial-and-error; you want a clear plan, solid execution, and measurable traction.
What you gain: clarity, confidence, and control over cross-market results.

🔸 E-Commerce, B2B & B2C Scale-Ups

You’ve proven your product at home and now need a GTM strategy that travels.
What you gain: faster validation, smarter localisation, and scalable campaigns across France and the UK.

🔸 Marketing & GTM Teams

You’re stretched between HQ expectations and local realities.
What you gain: alignment, processes, and assets that finally convert in context.

🔸 Agencies & Consultants

You already serve global clients and want to strengthen your international layer.
What you gain: a trusted partner to design and deliver market-specific strategies under your brand.

Free Strategy Call – International Expansion in the UK and France

Testimonials

📌 Jack Reynolds, Director of New Markets @ AnyVan

We brought Leslie in for a short-term consultancy to help us tailor our GTM for France, and the difference was immediate. As a UK business, we could feel our messaging wasn’t resonating with French audiences – but we didn’t have the cultural fluency to diagnose why. Leslie did: surfacing real UK/FR audience differences, spotting potentially problematic journeys and proposing smart experiments rather than generic fixes. The result was clarity and alignment at the leadership level on our France plan, as well as inspiration for our marketing and product teams. A genuinely valuable partner for any UK business expanding into France, approaching with both deep knowledge and a bright outlook – would thoroughly recommend to any business expanding into France.

📌 Jesse Logan, Global Marketing Director, Tradify
“You should definitely be proud of what you achieved! Massive to enter a new market and even greater with a new language and culture. It was a pleasure!”

📌 Maia Royal, CEO PureFoodCo France
“Great at taking our strategy and adapting for the French market. Strong setup on SEO, SEM and marketing fundamentals.”

📌 Thibault Deslorieux, COO Tikamoon
“Thank you for the quality of your work and the clear and concrete roadmap.”

📌 Douglas Wavamunno, ex-MD NETMEDIAUK
“Leslie had a good grasp of the brief and helped us create a viable UK footprint. A success based on KPIs.”

📌 Kent Vorland, COO, Uome
“Brilliant person, one of the best professionals to explain foreign topics in plain English. Highly recommended!”

📌 Thuy Nguyen, CMO NetMedia International
“She is involved and determined, with fresh ideas and strong support for sales.”

The Espresso Shot

France–UK Go-to-Market

4 to 6 weeks | Fixed fee

Who it’s for
Companies planning expansion into France or the UK, or are already there but underperforming.

Objective
Identify the structural friction limiting your expansion.

In 4 weeks, you get:

  • A clear market readiness assessment
  • Positioning and messaging gap analysis
  • Top risk factors affecting traction
  • The 3 highest-impact growth levers

Outcome
A clear decision:
Go / Adjust / Pause with a structured roadmap.

The Double Shot Oversight

8–12 weeks | Defined scope

This is not a marketing retainer.

It is a focused mandate to:

  • Oversee the implementation of defined levers
  • Maintain strategic coherence
  • Adjust priorities based on live market feedback
  • Align internal teams and partners

No daily execution.
No task management.
Strategic oversight tied to impact.

Workshops & Executive Training