Coffee Moments
Client StoryA translated website wasn’t enough to create a French market presence.
Pure Food Co needed to create a credible digital and marketing presence for French healthcare and aged-care buyers.
The moment
Pure Food Co needed more than a translated website. It needed a French market presence that could explain the offer credibly to healthcare and aged-care buyers.
What was getting in the way
The work had to connect brand adaptation, French messaging, search visibility and localised content around specialist topics including dysphagia, malnutrition, hydration and IDDSI.
Leslie’s role
Leslie adapted brand and marketing strategy for France and helped set up the SEO, SEM and content foundations needed in a new market.
Work completed
- Adaptation of the website for France.
- French-market messaging.
- SEO and SEM foundations.
- Adaptation of international articles.
- French social-media content.
- Localised product and customer case studies.
- Content addressing dysphagia, malnutrition, hydration and IDDSI.
- Organic visibility and demand-generation foundations.
Strategic turning point
The work moved from translation to local presence: what French buyers needed to find, understand and trust.
Defensible outcomes
The localised content began ranking for strategically important French industry searches within weeks.
This story does not claim exact keywords, positions or traffic numbers.
Client recommendation
“Leslie has been great at taking our brand and marketing strategy and adapting for the French market. Great work also in setting up SEO, SEM, and other digital marketing fundamentals in a new market. Recommend for other companies expanding into the French market.”
Maia Royal
Co-Founder, Pure Food Co
Public LinkedIn recommendation, 25 October 2023
Relevant CTA
French Coffee Marketing 